What is LEGO® SERIOUS PLAY® Methodology?

LEGO® SERIOUS PLAY® methodology combines visual, auditory, and kinesthetic learning styles into one uniquely creative and powerful approach. It teaches people—both introverts and extroverts—to think with their hands and better communicate their ideas, allowing a greater flow of information. People actually get to hear and see what others are saying. And this is the perfect tool to get everyone excited about thinking creatively. Everyone bonds and actively participate as they problem solve together, all while having fun in an environment that encourages free idea generation. 


Imagine the possibilities and excitement as LEGO® SERIOUS PLAY® methodology:

  • Quickly shows ideas inside your mind
  • Gives equal air time to everyone at the table
  • Tests out real business and team scenarios
  • Engages all while building trust
  • Unifies teams with a shared language and identity

The possible applications are so numerous, we probably haven’t thought of them all. To list more than a few, LEGO® SERIOUS PLAY® is great for:

  • Team development
  • Innovation of products and services
  • Project management
  • Brand creation
  • Business start-ups
  • Coaching and leadership development
  • Organizational strategy
  • Communication strategy
  • Conflict management
  • Succession planning
  • Multiple stakeholder engagements
  • Change management
  • Creative problem solving
  • Group decision making

You want to learn more now, don’t you? You’re in luck. We also have a handy little brochure that explains more about the neuroscience and learning process, right here.


                         Contact us for a demo of the Lego Serious Play 

Books on Lego Serious Play


Lissack, Michael and Roos, Johan. The Next Common Sense, Mastering Corporate Complexity through Coherence. Nicholas Brealing, 1999

Oliver, D. and Roos, J. “Constructing Organizational Identity”. Imagination Lab Working Paper 2003- 10, Lausanne, Switzerland, 2003

Oliver, David and Roos, Johan. Striking a Balance: Complexity and Knowledge Landscapes. McGraw-Hill, 2000

Roos, Johan and Victor, Bart. “Towards a New Model of Strategy-Making as Serious Play.” European Management Journal August 1999: 348-255

Roos, J., Victor, B., and Statler, M. “Playing Seriously With Strategy”. Imagination Lab Working Paper 2003-2a, Lausanne, Switzerland, 2003

Said, R., Roos, J., and Statler, M. “Lego Speaks” Imagination Lab Working Paper 2002-7, Lausanne, Switzerland, 2002

Gauntlett, David. Creative Explorations, New approaches to identities and audiences, Routledge, 2007

Møller, Louise. Personal and Shared Experiental Concepts. Ph.D dissertation. Aalborg University, 2009

LEGO® SERIOUS PLAY®. (2019) retrieved from https://www.lego.com/en-us/seriousplay

Inspire people to explore unknown lands.